Disco Dance6, 1989 Editorial: X-tra 108: A Fresh Breeze in Amsterdam’s Airwaves

X-tra 108: A Fresh Breeze in Amsterdam’s Airwaves

Since April 29th, a new station has been broadcasting in Amsterdam on local channel 4. The station is called X-tra, replacing the former WAPS Power 105. Why did WAPS disappear? What connection does X-tra 108 have with the old WAPS, what type of music does X-tra 108 play, and how might this serve as an example for other local stations across the country?

The main reason for ending WAPS was its very limited audience. WAPS was primarily a station for trendy youth and fast-living types who wanted to listen to acid, house, hip-hop, and rap all day long. However, the target audience was too narrow, resulting in low listener ratings. This wasn’t initially a problem, as it was a conscious choice. Moreover, Amsterdam radio listeners were well served by pirate stations at the time, offering plenty of alternatives.

RCD Crackdown

However, after the RCD (Radio Control Service) and tax authority crackdown in November 1987, things changed drastically. Almost all free radio stations were shut down, limiting the choice of broadcasters. Aside from Radio 3, there wasn’t much left for the general public. While Radio 10 existed, it didn’t count because “real radio” should also be accessible in cars and on Walkmans. Meanwhile, all the ex-pirates were lining up for legal broadcasting licenses. There were too many potential broadcasters for the available airtime, which created a situation where niche programming no longer fit.

Imagine this: on the popular channel, during the day, WAPS Power 105 broadcasts, in the evening Unique FM (light music), and at night Radio Amsterdam Noord (family radio). Listener ratings showed that Radio Amsterdam Noord’s programs were more popular than WAPS’s. So, why let WAPS continue broadcasting during the day? In theory, RAN had more right to daytime programming. Radio shouldn’t bore or annoy its audience, after all.

Changes at WAPS

To prevent such a scenario, WAPS underwent significant changes in the past six months. The music selection became broader, and the more extreme tracks gradually disappeared. What would have been dismissed as a pop song (like The Bangles) six months ago was now in “high rotation,” while obscure rap tracks from unknown hard rock bands were no longer included. This was the price paid for gaining popularity.

WAPS Becomes X-tra 108

As of April 29, WAPS is no more. To distance itself from the WAPS name, the station was rebranded as X-tra 108. The new station broadcasts during the evening and night, unlike WAPS, which was replaced by Unique FM’s broadcasts at 9 PM. Now, the broadcast continues under the name X-tra 108, with Unique FM staff onboard. This consolidation aims to establish a stronger public presence, with the ultimate goal of transforming local channel 4 into a professional music channel. Through close collaboration among all channel 4 program makers, a consistent approach can be developed, leading to increased listener numbers. During the day, X-tra 108 follows a new format, retaining some WAPS music (imported tracks), but blending it in a way that is no longer disruptive to the average listener.

More Oldies

So, what’s different about X-tra 108 compared to WAPS? In addition to reducing the amount of imported music, more “golden oldies” are played per hour, including tracks from the early 70s. For instance, it’s possible to hear The Eagles’ Hotel California on X-tra 108. Around ten tracks from the 70s are played each day, but most oldies are from the 80s since they appeal to both younger and older audiences. When selecting older tracks, the station considers whether the song was a hit and how well it holds up today—what would happen if it were released now?

Minimal Chatter

Like WAPS, X-tra 108 models itself on American radio trends. Although it’s impossible to directly copy these trends since Dutch listeners differ from Americans, there are notable similarities. For instance, no one wants endless chatter. X-tra 108 keeps talking to a minimum, with DJs only speaking briefly after every five songs. They provide updates on the time, weather, or a fun tidbit every two to three songs. This gives the station a unique feel—it offers the enjoyment of a strong non-stop station without leaving listeners feeling like they’re missing out. Thanks to the custom jingle package created by B&M Productions, the station keeps a dynamic flow. X-tra 108 might overwhelm you at first, but for those willing to adapt, it’s a refreshing alternative on the 108 dial in Amsterdam.